Mapping A More Effective Performance Path For Your Business

“We don’t have a one-size-fits-all answer. What Kate Burda & Co. does have is a layered methodology that we customize to set a revenue strategy that connects people…”

Companies may follow relatively standard finance and operations principles and sales and marketing practices, but every company’s situation and revenue management challenges are unique.

Most companies we work with do have some issues in common, for example:

  • They may not have  a true connection between their financial vision and strategy, and their sales and marketing goals and tactical processes.
  • Their sales or marketing teams may need more experience, leadership, or are overwhelmed by operations goals.
  • Both on the finance and sales, teams not have the strategic direction and innovation to move revenues to the next level and to execute.
  • Or, sales and marketing are managed by a team of investors who focus only on the bottom.

We don’t have a one-size-fits-all answer. What Kate Burda & Co. does have is a layered methodology that we customize to set a revenue strategy that connects people – from your C-suites to your sales and marketing teams to your customers – to increase customer engagement, revenue efficiency and management, market share and growth, and ROI across your organization.

Using the power of clarity and connection, we map a strategic performance path to get your company where you want it to be.

 

Every journey begins somewhere. We start by bringing clarity, to your current processes and challenges as well as strategies and opportunities for growth, to connect four cornerstones of effectiveness essential to a higher level of performance across the revenue steam:

  • Science & Strategy – connecting strategy to financial and sales goal planning to put vision to action.
  • Process & Customer Engagement – connecting sales processes, effective customer engagement and presentation, and delivery.
  • Art & Talent Optimization – connecting sales teams with their authentic skills and performance in the art of the sale.
  • Sales & Revenue Operations – connecting performance to measurable goals and outputs.

Then we set a strategic path to elevate performance at each cornerstone, progressing through three critical levels of the Performance Pathway.

  • Foundation – laying the groundwork so leadership and teams are unified in their understanding and expectations of the vision, strategy, and what to do.
  • Framework – ensuring teams and leadership have the foundational tools and habitual approaches in place to do their work.
  • Focus – creating the point where the cornerstones merge into an ongoing, apex process of repeated results.

For more information on how our approach can take your revenue management to a higher level, connect with us.